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Page Optimization
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Web Page Optimization
Once you have chosen your keyphrases, you need to optimize your pages for those
keyphrases. You do that by positioning your keyphrases in strategic locations within your
page. What follows is a checklist of tips and steps you can follow to optimize your page:
Keyphrases in the web page title:
- Create a descriptive title for your page: Your web page title is very important
because search engines will display it as link text in the search results. The title must
include your main keyphrases.
- If you want to use your company name in your page title, unless you are a big company
like Microsoft or Coca Cola don't start your page title with the name of your company.
Start with your keyphrases.
- Keep your keyphrase together. Don’t split the words.
- Make the title short (8 words or less).
Keyphrases in your Keyword Meta Tag:
Search engines rarely use the Keyword Meta Tags any more (Google ignores them).
However, place a list of your main and secondary keywords in the Keyword Meta Tag of your
pages, just in case search engines decide to use them again.
- Keyphrases in your Description Meta Tag:
The Description Meta Tag is still important, since some search engines use them to go
with the results link. As its name implies, the Description Meta Tag must describe
your site. Remember to:
- Use your keyphrases (main and secondary) in your Description Meta Tag.
- Make your description concise and professional. Avoid using hype.
- Make it short (25 words or less).
- Keep your keyphrases together.
- Keyphrases in the body of your page:
It is important to use your keyphrases on your page, since this will help the search
engines determine what your page is about, and its relevance to your chosen keywords:
- Use your keyphrases several times, and place them as close to the top of the page as
possible.
- Place your keyphrases between Header Tags (H1, H2 or H3) in the first two paragraphs of
your page. o Place your keyphrases in bold type phase at least once.
- Repeat your keyphrases often to increase your keyphrase density. Repeating your
keyphrases between 5 to 10 times for every 100 words in your page is considered effective.
You must also take into account your visitors: they should be able to read your page
fluently and effortlessly and the text must not sound awkward. (Remember that ultimately
it is your readers who will decide if your page is worth the time they spend on it).
- If you use a left navigation bar, the search engine will read it before the body of your
page. Make sure you include your most important keywords there, too.
- Other Web Page Design Considerations:
- You must make your page easy to navigate by the search engines. Search
engines heavily favor text over graphics, and HTML over other editing formats.
- Use text heavily. Avoid placing text in graphic format since the
search engines won't be able to read it.
- Avoid frames. Search engines have trouble following them, and they may
index only the framed content page and not the navigation frame.
- Avoid Flash and JavaScript: search engines don't follow either one very
well. If you use Flash, make an HTML version of your site available to your readers
and the search engines. If you use a JavaScript navigation menu, include an alternate text
menu at the bottom of the page, so it can be followed by the search engines.
- Create a Site Map: that includes all the pages in your site, and place
a link to it from your homepage. When the search engine follows your site map link, it
will find and index all the pages in your site!
- Make sure that all your internal pages link to your homepage.
- Don't try to describe all your products or services in one page. It will confuse the
search engine and dilute your page's relevance. Instead, create different very focused
pages, each with its own content and keyphrases, and optimize them too.
The next step is link building.
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